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SEO News SEO Affiliate Marketing Importance of Web Design Small Business Social Media
in - 10 Jul, 2014
by Tony Simpsons - no comments

Internet Marketing

How Search Engine Optimisation can work for your Business

SEO or Search engine optimization is the process by which a website’s visibility is enhanced on the World Wide Web. SEO aims at improving the position of the website naturally when the search results are returned in any search engine like Google or Bing. Due to SEO, many online businesses have flourished and their position has improved remarkably, thereby attracting web traffic to their website. This in turn means that prospective leads are converted into buyers. In other words, more number of visitors means that there is brisk business and better opportunity to market products and services to clients. Every online entrepreneur strives hard to rank in the first page of the search results. Here we will find out how you can make SEO work for your business.

Enhance-the-visibility-of-my-Business

Your business objectives

Regardless of the geographical terrain, every SEO professional, whether it is a Search engine optimisation Auckland professional or SEO professional from any other part of the world, the main objective is the same, more or less, unless otherwise, there is some distortion or disconnect in the motive behind implementing SEO (means black hat SEO strategies, which are unethical and will only give you temporary results and rankings).

When you make your business website live and let others know about your products and services, you will also anticipate and expect that your stuff gets sold as fast as possible. Most importantly, your stuff will not get sold unless there is adequate visibility of your products. So, how can you enhance the visibility of your business? You can turn to SEO. Read on to know how SEO can help your business to flourish and prosper.

How will SEO boost your business returns?

First and foremost, expenses you incur on SEO should be treated as investment and not expense.

  • Since SEO focuses on keywords and key phrases, the same will be chosen as per your business requirement. This will increase visibility of your business.
  • Social media marketing (SMM) is an extension of SEO and is advertising your business on different social media platforms. People come to know about your business, you get direct feedback about your products. If you find that a certain sect of clients is not satisfied with your products, you can work upon the same, thereby improving your services.
  • If your business is a start-up, you will have to plan out your expenses carefully. If budget is a constraint for you, you can opt for SEO as it is not very expensive and you can customize your requirements. This is because SEO solutions are not the same for all business identities but are need-specific. So, you can spend accordingly.
  • SEO means earning back links honestly and not buying them. If you want to get organic web traffic, you have to appear attractive to webmasters that will link to your page, for this SEO plays an instrumental role. This is because by crawling through the website, if spiders find that your website fulfils certain requirements to rank in the first page, it will rank you accordingly. This means your website visibility is enhanced.


Learn about Google Penalty

Since the era years back, human beings have been innovating and developing things for maximum utilization and benefits. Small ideas became huge sectors and huge sectors became huge providers. Business has been always the core of any country’s economic stability. With thousands of products and services coming out every day, it has been quite a challenge for those producers and distributors to keep on buzzing among the consumers. That is why marketing was invented years back. A good product is never an excellent product unless it makes its mark n the market and that is what marketing is all about.

The internet has been the tool that has sculptured the planet into a hub of easy and simple solutions. It has created markets all over the world and provided platforms for the products and services to get the base. The internet is also the largest market in the world as there are so many users who are the potential consumers for thousands of products. Almost one third of the population of the world is using the internet and that is why companies target these consumers for products and marketing. Online business has been the pioneer in this age and there are so many plans and strategies that have been deduced to acquire that.

Twitter logoSocial media has been one of the most popular platforms online for the products and services to get maximum exposures. Social media sites such as the face, Twitter has been very successful in providing maximum promotion of the products and services produced every day. There are also other plans known as affiliated marketing that targets consumers online so that more and more products can be sold and that can only be achieved when the idea and the benefits of the product reach to the maximum mass. Now with this buzz of online business there have been so many miss used plans and unfair plans that are quite popular all over the world. Black-hat SEO techniques are very popular among the people.

That is when the concept of Google penalty came into the picture. It is an negative impact on the sites rankings and this is based on the updates. So avoiding from Google penalty becomes very important for the websites so that they do not have any negative impact on their rankings and that is why there are many techniques deduced to avoid from Google penalty. Always look for natural linking links top avoids Google Penalty. You need to work more on linking domain relevancy. Get the right and smart way to anchor text.  Also, it is very imperative to create brand signals.

There are many other techniques that you can use and among them the first thing you need to make is to stop spamming signals. Building up the site’s trust is also very important and use these to avoid from Google penalty. Pro-activeness might help you a lot in this case. You have to be proactive, always for the next updates. Certain components should be kept in high priority such as LDR, trust metrics, homepage link ratio of Deep links etc. These are few of the tips and techniques that can help you to avoiding from Google penalty. So utilize the best of these and avoiding the penalty.

If you are not sure what to do on your website it is imperative that you seek advice from any SEO company in Australia. If you don’t know anyone just go to Google search engine and do some research. Grab couple of quote from all different SEO companies and most importantly ask if they can provide any testimony from their past clients.

SEO Tips

My 5 On-Page SEO Tips for 2015

How Search Engine Optimisation can work for your Business

SEO or Search engine optimization is the process by which a website’s visibility is enhanced on the World Wide Web. SEO aims at improving the position of the website naturally when the search results are returned in any search engine like Google or Bing. Due to SEO, many online businesses have flourished and their position has improved remarkably, thereby attracting web traffic to their website. This in turn means that prospective leads are converted into buyers. In other words, more number of visitors means that there is brisk business and better opportunity to market products and services to clients. Every online entrepreneur strives hard to rank in the first page of the search results. Here we will find out how you can make SEO work for your business.

Enhance-the-visibility-of-my-Business

Your business objectives

Regardless of the geographical terrain, every SEO professional, whether it is a Search engine optimisation Auckland professional or SEO professional from any other part of the world, the main objective is the same, more or less, unless otherwise, there is some distortion or disconnect in the motive behind implementing SEO (means black hat SEO strategies, which are unethical and will only give you temporary results and rankings).

When you make your business website live and let others know about your products and services, you will also anticipate and expect that your stuff gets sold as fast as possible. Most importantly, your stuff will not get sold unless there is adequate visibility of your products. So, how can you enhance the visibility of your business? You can turn to SEO. Read on to know how SEO can help your business to flourish and prosper.

How will SEO boost your business returns?

First and foremost, expenses you incur on SEO should be treated as investment and not expense.

  • Since SEO focuses on keywords and key phrases, the same will be chosen as per your business requirement. This will increase visibility of your business.
  • Social media marketing (SMM) is an extension of SEO and is advertising your business on different social media platforms. People come to know about your business, you get direct feedback about your products. If you find that a certain sect of clients is not satisfied with your products, you can work upon the same, thereby improving your services.
  • If your business is a start-up, you will have to plan out your expenses carefully. If budget is a constraint for you, you can opt for SEO as it is not very expensive and you can customize your requirements. This is because SEO solutions are not the same for all business identities but are need-specific. So, you can spend accordingly.
  • SEO means earning back links honestly and not buying them. If you want to get organic web traffic, you have to appear attractive to webmasters that will link to your page, for this SEO plays an instrumental role. This is because by crawling through the website, if spiders find that your website fulfils certain requirements to rank in the first page, it will rank you accordingly. This means your website visibility is enhanced.


London SEO

UK has the distinction of being worlds most developed e-commerce market- a distinction earned in part due to its impressive per capita online sales [$869 for the year 2013] and in part as a consequence of a mammoth increase in retail market size and shares. This increase in online purchasing has been accompanied by a comparable increase in consumer awareness and online reviewing. With these facts in mind it becomes evident that the appearance of authenticity online [that is cultivated by having a consolidated web presence and an easily accessible repository of information pertaining to services provided] is as imperative in driving traffic to your business as the quality of services you provide.

E-commerce

Close to 80-90% of users in the UK use search engines to check online reviews/ company websites to determine whether they will purchase from a seller or not. SEO, search engine optimization, refers to the practice of planning and altering the design and approach of online endeavors to accommodate and maximize their interactions with search engines. SEO isnt just a technical strategy, it is an important tool for marketing, one that is increasingly becoming imperative to effective advertising and sales. Businesses that have chosen not to engage in SEO in the past- usually owing to apprehension born of a lack in understanding are being forced to engage with it for fear of becoming redundant.

Heres some reasons why your business needs to start SEO to stay on top of the game. The growing market share of search engines. The single most popular way for consumers to access businesses today is via a targeted online search on one of the few major search engines. Analysis has revealed that the top few results of any google search retain over 40% of the searchers- which gives these pages a significant competitive advantage. The click through rates fall dramatically after this, with all pages ranked under 7 averaging at less than 4% a piece. Pages that do not make it into these ranks fail to retain any traffic and, irrespective of how well they are designed, fail to meet their purpose. Such a failure is all encompassing as it affects the revenue from advertising and the return on investment of other marketing and branding endeavors. Imagine if someone were to search the word shoes on their machine and the first result that their search yielded was BOATS?

The importance of association cannot be overstated when it comes to the creation of a lasting and lucrative brand identity. And what better way to solidify the your brand in the specific niche that you serve, than to have search engines associate your product/service with any mention of this niche. A link of this kind is potent not only in that it assists in creating new associations in the mind of consumers who were previously unaware of your presence, it is also a sure-fire way of ensuring that this association is reinforced through multiple channels. As the previously discussed statistic on click-throughs in searches demonstrates, the ranking, and consequently the order of appearance of an object on the result page of a search is the factor that determines if that object retains traffic or remains unseen.

SEO salvages this knowledge to increase visibility by simply increasing the rank and therefore the position of a website to increase its visibility to a consumer online. If a consumer is unsatisfied with the online presence and accessibility of a seller online [especially if the transaction happens to be for low to high end retail products] the likelihood is the consumer, if he/she is capable of availing of another choice, will in fact proceed to do so. Consumers are fast developing aversion to businesses that are invisible online- a trait that has been tied up to their perception of quality of service and credibility of the serving establishment.

Such an invisibility can cost businesses in the short term in sales and in the long term in branding and perception. With the increasing market share of search engines and the influx of new consumers into the online market every day, the online marketplace is a major driver of traffic and a distinguishable presence in the same is a fool proof method to increase foot fall in physical and virtual marketplaces. Advertising- both in traditional media and online, is only successful if the interested consumer is successful in finding the business that has been advertised. Since most consumers tend to turn to search engines to resolve queries or follow up on interesting advertisements, being easily searchable is imperative in converting the advertisement into actual sales. A failure to do so can drastically reduce the efficiency of the advertisement and reduce the conversion ratio. For these reasons, your business needs to be looking into SEO today!


Using Cheap Cardiff SEO Services

All business organisations possess an official website these days, but in order to market their products or services properly they need to rely on professional Cardiff SEO services. SEO or Search Engine Optimisation is a method of marketing one’s website online which calls for the use of various techniques in order to increase the website’s traffic and also to help it attain higher ranks in search engine results. In other words, SEO tweaks a website and optimises it in order to help it attain high ranking in Google, Bing or Yahoo search engines. There are two ways of going about adopting SEO for your business: you can either go the DIY or Do It Yourself way or you can opt for professional services.

Cardiff SEO Company

Outsourcing SEO requirements is a very common practice amongst online companies these days because it allows them to concentrate on other matters of the company while a third party website takes care of the company’s SEO aspects. For the uninitiated and ignorant, it is best to rely on professional SEO services because it would guarantee favorable results. Professional SEO companies have a lot of knowledge and experience to draw on in order to ensure that their clients get what they need; therefore it would do you good to opt for professional services instead of trying your hand at SEO with little or limited knowledge about the same since there will be chances of you failing miserably in the process!

Professional SEO services cover different types of marketing processes such as keyword research, market research, development of keyword copy, designing and implementing linking campaigns, developing strategic coding pertaining to the website and so on. Since they are professionals, therefore they will be able to get the job done while saving a lot of time and money. In order to succeed in one’s online marketing campaigns, one has to have a traffic-centric focus, forward thinking and integrity; what’s more, since popular search engines like Google keep changing and upgrading itself every now and then therefore keeping up with the latest SEO practices is quite challenging. This is the reason why relying on SEO experts or gurus will prove to be a worthwhile decision for your company, after all, it’s a tough job!

SEO services will allow you to enjoy better web development since your business is obligated to produce new and useful content for the visitors from time to time. Thus, the SEO endeavors for your website can also attract free publicity for your business while achieving your business goals. If you have always wanted to kick up your business a notch then the internet is the best platform to rely on for doing so; of course, you will need to have an effective SEO service for this purpose so that you can reach out to a larger audience. SEO services assist your business in achieving growth and exploring new markets.

Without SEO a lot of websites wouldn’t have been at the place where they are today, therefore don’t take this highly useful tool lightly. Make the best use of SEO and your website would thank you for it!


Website Design Tips

Wine Company: 19 Corporate Identity & Web Design Tips

Fully Customised Website Designs

Custom Website Design

This type of site is custom designed to take into account all the elements of your business. Its design incorporates the identity of your company, its marketing strategy and your target market.

Specially designed for companies that have their target market in mind. If you want professional customised web design services that truly represents your business online, this is the right solution for you. This website is not just an online presence but acts more as a lead generator, it is also the key to your online marketing strategy.

This website fully customized is a great way for your business to have a presence on the web. Dedicated to entrepreneurs, like you, who know the true value of a website and who need specific functionality. A fully customised site combines a unique design as well as marketing and strategy features. To create it, we combine our knowledge and experience in the areas of web design, web development, web applications, e-commerce, marketing strategy and process optimization.

How to know if a fully customisable website is the best solution for you?

Well, if you can answer yes to most of these questions, this type of site matches your needs…

  • You are concerned about the image of your company
  • Your website is the main key to your marketing strategy
  • The budget is not your concern. You have a budget of at least $ 4,000
  • You do not want to have a simple model but a unique design
  • You want a website with a fully customized design that represents the values of your company
  • You need a website with special and sophisticated features such as Web applications, order forms, electronic commerce, an internal system, a creation event, a monitoring schedule, etc.
  • You need an ecommerce website
  • Your website is the ultimate key to your marketing plans and / or other operations of your business.
  • You prefer to have a unique and sophisticated design for your website

This is truly unique and represents your company as a whole. As with all of our websites, you have the option to change the content at any time, you can add images, photos and text.

We want to work together with you and your company. Our goal is to ensure that we learn enough about your business to create a custom web solution for your business. Personalisation is included in the design, development, structure, architecture and process optimisation of your website. Our unique designs are based on your target market, your customers and your goals. Design, programming, process optimisation, structural thinking and strategic marketing are some of the areas that we take into account when creating your site.
There are 2 major web design trends in the industry at the moment.

The first is a web design standardised, common and identical everywhere. With the democratisation of self-hosted sites or tens of thousands of templates that can be found all over the web, so it is inevitable to find identical graphic charts between several sites.

The second trend is a custom web design, suitable for a target that is necessarily directed at companies / contractors with funds to hire professionals designers. Sure, graphically speaking, this can be as much of a budget or fancy according to the company strategy and targets.